TROY AIKMAN HAS A NEW WELLNESS BEER HE WANTS TO SELL YOU
Josh Bernstein of Men’s Health sat down with our founder, Troy Aikman, to chat about all things EIGHT Elite Light Lager and his goals for the business.
EIGHT might be one of the rare products to negate this Men’s Health writer’s narrative that celebrity-driven alcohol brands focus more on marketing than memorable flavor.
EIGHT Elite Light Lager is fewer calories than many of the other players in the field but is packed with flavor. We skipped the rice, corn, and syrups of most mass-market light lagers and focused instead on organic barley and Germany’s Hallertau Taurus hops.